The Best Job In The World
This is ingenious marketing -- you might even say The Best Marketing I've Ever Seen. The other day, our friend Michael suggested that we enter a contest, of sorts, for The Best Job in the World. Often, when I hear words like best or greatest used, I start trying to think of things that would be better. A sign for the best pizza is discounted immediately, because I've had the best pizza in the world and it wasn't at that place. "Best In Show" isn't necessarily the best dog to curl up with on the couch. Best is really an opinion and often a group opinion at that, Best Picture -- sometimes. Best Man -- often not.
So, back to