As you may know, we've been searching for a business partner to sponsor us on this journey. Well, we've finally been made an offer we can't refuse and we're absolutely delighted to share the news.
Winston Cigarettes approached us recently, and told us of their plans for a new family friendly European ad campaign, and how we might all work together to accomplish our mutual goals. Ours of course is to travel Europe on Big Tobacco's dime, and theirs is to saturate the "family unit market." Cartons of cigarettes called, "Family Packs," are filled with tobacco-y goodness and a free prize! The kids' packs (spelled P-A-X) are emblazoned with cartoon drawings of Winston the Walrus. Our kids love the new colorful cigarettes with the chocolate, strawberry or vanilla flavored filters.
We were understandably hesitant at first, none of us have ever been smokers and there's the whole "cancer" thing, but the scientists at Winston showed us a movie, and it turns out that cigarette smoking isn't nearly as bad for you as we've been lead to believe by the media. Their scientists explained that much of the sensationalized data we Americans see is actually propaganda generated by the chewing gum industry. We've personally long suspected a bias in the media toward the gum industry. How much negative news coverage have you seen about bubble gum on the sidewalks or stuck under tables? We dare say none. But, when kids turn to cigarettes in an effort to kick the gum habit, it's all we hear about on television and in the newspapers.
They told us we don't actually have to inhale, but no doubt before long we'd want to.
Our first ad is already airing on Vimeo, and you can watch it right here!